you have the power to change your


Your mindset about money largely determines your financial life.

Even if you disagree with this statement, I invite you to use this page to explore your money mindset and consider taking steps to change how you think about money. 

meet raymond and juan

rich and poor people think differently about money

Meet Raymond and Juan.

Raymond appears to struggle financially although he’s a hard worker. He often talks about not having enough money to pay his bills. Raymond sees himself as a poor victim of how life goes. When you talk to Raymond, he wonders aloud why he “can’t ever get anywhere” financially.

Juan is a busy guy. People who know him say he’s very focused on his goals and dreams. If someone wants him to do a job, he figures out a way to do it. Juan researches possible new investments—he knows you have to invest money to make money. Juan thinks about and plans for his financial future. He recognizes he’s in control of his current and future finances.  
Raymond and Juan have very different mindsets:

Raymond thinks like a poor person. He openly focuses on negatives in his life, especially when it comes to money. His entire persona revolves around the positions of having no money or capacity to get ahead financially. Raymond feels powerless to change his life and blames external circumstances for his financial situation.

On the other hand, Juan spends the bulk of his thoughts, time and efforts ensuring his future financial success. He’s flexible about the work he accepts and believes it’s worth it to invest his dollars to produce more money. Juan believes only he has the power and the responsibility for his financial life and he’s determined to make the most of it.

Do you believe that anyone can become wealthy, if he has the proper mindset? By the same token, can you see how your mindset largely determines whether you’re on your way to building affluence or creating sabotage in your own financial life? Read on to learn more about the differences in the rich and poor mindsets.


An important contrast in how poor and rich people think is the “there’s not enough” mindset versus “look at all the ways to increase cash flow” way of thinking. You might say that the poor view money with a “lack” mindset —there’s not enough money, there’s nothing to do to make money and this is “all I can expect from life because I’m poor.”

The rich, on the other hand, recognize there’s abundance everywhere. Wealthy people notice that abundance, seek to attract it, and take advantage of events and situations around them. They see low-hanging fruit right in front of them and know that all they have to do is pluck it from the tree to produce wealth. The rich think about cash flowing in and how to make it happen.


Throughout life, you encounter many opportunities that could affect your existence in a variety of ways. People who think poor often fail to notice the opportunities that surround them.

And when they do, the poor’s first thoughts are to what it will cost them to take advantage of the opportunity. The wealthy, however, view these junctures much differently. Getting back to Raymond and Juan:
Raymond works full-time but doesn’t make as much money as he would like. He tries to find part-time jobs at the local discount and home improvement stores but it just never pans out. In his neighborhood of smaller homes, several single parents struggle to take care of their property due to working all the time.

Lawns need mowing, bushes need trimming and homes and driveways need power-washing. When Raymond drives down the street, he thinks, “I wish these families would take care of their properties.”

One day, when chatting with his disabled neighbor, Sam, Sam said, “I wish I was able to mow those people’s lawns. It would be a great way to spruce up the neighborhood and earn some extra money.” Raymond replied, “Well, it would be a lot of wear and tear on your lawn mower. Plus, think what it would cost you for gas for the mower. And gosh, it would take up your weekend.”

Juan lives a few blocks away from Raymond and Sam. Juan, too, drives by all the homes requiring maintenance. One Saturday morning after Juan mowed his lawn, he drove down the street and thought, “Hey! Why don’t I contact the people whose lawns need mowing and offer to do it for a reasonable price?”

“It would cost me some time, the use of my mower and more gas but I also stand to make money from doing a bit of extra work that will help everyone. Let’s see, if I charge each house $35 and mow just three lawns once weekly, I’d make over an extra $100 a week. I could do the mowing on Saturdays or Sundays. I think I’ll stop at these houses right now to offer my services.”

As you can see, Raymond did not see the opportunity that presented itself. And when Sam mentioned wishing he could tend the yards for extra money himself, Raymond responded with a litany of what the opportunity would cost. Juan, on the other hand, had his eyes wide-open when a chance to make some extra money presented itself. He figured up what he could make and moved ahead.

You’re right, Raymond is thinking poor and Juan is thinking rich. Who do you think will be earning those extra $100+ dollars weekly?


It seems feasible to believe that everyone wants their dollars to grow. After all, if you’ve got a choice between making money, maintaining what you’ve got, and losing money, aren’t you going to choose making money?

Investing money can be scary. Someone who thinks poor will react to a down investment market by holding on tighter to his funds. He’ll fear losing his money. He figures he can’t afford to take the risk. A poor person experiences great difficulty looking past the fear of losing money to the possibilities of actually making money on an investment.

Yet, if you take a look around, wealthy people do just the opposite whenever the bottom drops out of the market. When stocks are at their lowest and the economy is the scariest, people like Warren Buffet will tell you it’s the time to save money by buying high-performing stocks.   

The rich are excited about the prospect of making more money from a new investment. They’re willing to spend some time to research individual stocks and the stock market atmosphere to make the most informed investment. Plus, a rich-thinking person will listen to the advice of the wealthy and watch to see how the affluent are behaving in such a market.

A rich person will consider how much he stands to make from an investment. He’ll look up the historical and current earnings for that investment and research the stock thoroughly.

While the poor hold on tight, are consumed with fear, and come from a “how much will I lose” perspective, the rich go after information, remain open to the possibility they’ll make more money, and spring forth to make investments from the position, “How much will I make.”


One of the enduring characteristics of people who are poor is the over-focus on short-term money issues.

Concerns like, “There’s no money left after paying bills” stifle one’s ability to look further down the financial road to grow their money over time. Rich people recognize the importance of long-term thinking when it comes to finances.

The rich know that getting hung up on “how will I pay the mortgage next month” skews one’s money focus away from the future. If you think about the fact that your money will build for you over time as the affluent do, you’ll focus less on the short-term picture. After all, thinking short-term will stand in the way of your long-term success.

Plus, when you think long-term about your financial life, you’ll do whatever’s necessary to save now.


When it comes to shopping and spending money, the poor and the wealthy have very different mindsets about how to handle their money. The poor tend to adopt the mindset of shopping for the cheapest buys and focusing only on the immediate costs. The poor person asks, “How much does it cost?”

In contrast, the rich think of the long-term value of owning whatever it is they’re thinking about buying. As the poor think, “Gosh, this is such a great deal. I can’t pass it up. I’ve got to buy it for this price,” the rich consider issues like, “Is the item of good or exceptional quality, how long will the item last, and will I use it enough to get more than my money’s worth?”

Consider another example with Raymond and Juan:  

Raymond goes shopping at the local home improvement store and spots the latest lawn mower for sale. He thinks, “Wow, this is a great price. How can I pass it up?

Juan browses the same store’s aisles. He spots the sale sign above the lawn mower display. He considers, “This is a good price. Is the mower sturdy? Will it help me be more efficient when I mow? Could I use it to make money? Will I spend less time mowing if I buy this mower? I think my money would be better spent on a new blade for my current lawn mower, which runs fine.”

While the poor are seeking cheap pricing, the rich’s mindset is not to buy anything that doesn’t fulfill a purpose or that won’t have long-lasting value. Don’t be surprised to hear a rich person say, “It’s not a good deal if I don’t need it or it’s not going to be of value to me in a year or two.”


When you examine your beliefs and thoughts about learning, what is your reaction? Do you have an open and accepting mindset when it comes to taking in new information? Or do you find yourself feeling you already know all there is to know about making the most of your money?

When it comes to poor people, their minds are often closed to learning. The poor see learning about money management and how to make more money as a waste of time. After all, they believe they understand money and what it takes to earn it.

They simplistically (and mistakenly) believe they don’t have money because “there isn’t any left” after paying the bills. The poor’s minds are closed to new ideas.

On the other hand, the mindset of the rich related to learning is much different. Those who think rich constantly seek more knowledge about money. They recognize there’s always some new tidbit related to finances that, when applied, will help their money multiply. The more your mind is open to new financial knowledge, the richer you’ll be.


A key aspect of life is dealing with all kinds of challenges. Money challenges will happen. And whether you have the poor or the rich mindset will largely determine how you deal with these special financial situations.

When an unexpected challenge takes place, poor people tend to make all kinds of excuses. They feel psychologically overwhelmed, become emotional, and avoid confronting the challenge or doing anything constructive by trying to explain why the troublesome event occurred.

The rich, however, again show their different mindset through their responses. When met with a financial challenge, rich people begin right away to problem-solve. They confront the issue to figure out how to make the situation work. They’ll think creatively to seek resolutions to the troublesome situation.

You might say that rich people rise up to meet the challenge, while poor people focus on finding excuses for the trying situation.



Now that you have a better grasp regarding the numerous differences in the mindsets of poor and rich people, you might want to change some aspects of your own mindset when it comes to your money.

Try these tips to help you transform your mindset so you, too, can live a rich life:

1.    Affirmations. Use affirmations to alter your concepts and beliefs about money. Affirmations are sayings you recite to yourself throughout the day.

When you allow yourself time to repeat and re-read an affirmation many times, you’ll soon believe the ideas behind the affirmations you’re repeating. You’ll make it happen.

➡    Here are some sample wealth affirmations you might like:

‣    I am open to all opportunities to make money that come my way.
‣    I see the power I have over my own finances.
‣    When money challenges happen, I take every step to meet them head-on and take active steps to resolve them.

2.    Positive self-talk. Another effective way to change your money mindset is to use positive self-talk. When you talk to yourself about money, focus on being as positive as possible. Here’s an example of positive self-talk:

I know that I can create another income stream this month. To make extra money, I can help my friend, Sara, run her café on Saturdays. Plus, I can wash my elderly neighbor’s car each month.

3.    Meditation. Meditation is an excellent method to manage stress and clear your mind. A mind that is less stressed and rested is, therefore, more open to developing a new, more positive, more effective money mindset.

4.    Visualization. Similar to meditation, visualization techniques involve imagining a picture in your mind of what you want to have happen. You might form an image of sitting on a bed surrounded by piles of money or relaxing on a vacation you paid for with cash you earn and save.

➡    Visualization techniques allow you to set up the image that will be most compelling, reinforcing, and successful in adapting the mindset of the rich.

5.    Journaling. When you journal your thoughts, ideas, and feelings about money, you can increase your mental clarity and spot ineffective ways you’re managing your funds. Also, journaling will allow you to consider more efficient ways of thinking about your money. Journaling is a powerful way to change your financial mindset.

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You become what you think about.

MIND:Life is a revolutionary program of exclusive content and tools to help you break free from the cycle of unfulfilled living and find your way to living your best life.

We show you how to use the power of your mind to change your day, your week, and your life!

© 2023 Paul Endress